Frameworks For Increasing Sales
|
Frameworks are based on strategy, process, systems, people, and performance management.
The Revenue Equation - Sales structure for long-term and sustainable revenue growth. Based on the best practices of high-performing sales organizations. Immediate Sales Methodology - Actionable steps to quick wins and sustainable sales improvements. Accelerate sales by increasing sales team performance. |
|
Immediate Sales Methodology
Every organization can create immediate sales by following the Immediate Sales Methodology. Individual and sales team improvements increase close ratios and build sustainable advantage. Exploring the sales funnel finds trapped sales. Current customers always provide a foundation for up-selling, cross-selling, and creating referrals.
The Revenue Equation
The Revenue Equation is a proven framework for sales and marketing organizations. Its construct and associated tools provide valuable insights and actionable solutions for improving revenue performance.
Once leadership teams, managers, and individuals understand the core elements of The Revenue Equation, the root cause and corresponding solution to any sales or marketing problem become clear. Implementing any elements of The Revenue Equation increases the overall performance of a sales organization.
Once leadership teams, managers, and individuals understand the core elements of The Revenue Equation, the root cause and corresponding solution to any sales or marketing problem become clear. Implementing any elements of The Revenue Equation increases the overall performance of a sales organization.
Generating More Sales - eBook & Case Study
|
When Matt Emerson inherited the leadership of CEAVCO Audio Visual from his father, he knew he was at the helm of a company that had a solid reputation. CEAVCO had been providing innovative audio, visual, and creative services for events for more than 50 years. And they had a stellar retention rate — a cache of dedicated clients that partnered with them year after year. So, why weren’t they closing new deals?
Well, a lot can change in 50 years, especially in an industry that thrives on the cutting edge. CEAVCO had built its business renting A/V equipment and had moved into curating live events. As event planners more and more sought creative partners, CEAVCO began to search for ways to differentiate themselves in the event space. Emerson needed to help his team adapt to this growing market. But their sales processes, their messaging, and their proposal strategy were all rooted in old school tactics. Embedded in the way things had been done for decades and focused on daily business needs, it was a challenge for Emerson to step back and see just how to find a new path. So, CEAVCO partnered with The Carruthers Group, a consulting firm dedicated to helping businesses expand revenue through intentional sales design. With The Carruthers Group, CEAVCO was able to modernize its sales processes, align on value and messaging, and grow revenue by $2 million. In fact, CEAVCO has seen 20% revenue growth in the first half of 2017 alone. Want to know how they did it? Here are 10 actionable tips from the Carruthers & CEAVCO playbook. |