Set Up To Win - Chapter 9: The Revenue Planner
I love Chapter 9 - Unlock the Value That You Already Have. Why you might ask? Because it gets your company into action right away to generate Quick Wins (within three months), Revenue Stabilization (three to six months), and Intentional Revenue Growth (nine to eighteen months).
Revenue is the return you get for your sales and marketing strategy and tactics. The more efficiently you can move leads into, through, and down your sales funnel, the more revenue you generate and the higher ROI you get.
In many ways, it’s simple, but that doesn’t mean improvement happens overnight. Improvement comes from intentionality (and comes more quickly when you use the frameworks outlined in the book, Set Up to Win). The Revenue Planner is designed to support you in designing intentional plans to generate revenue in three phases over an eighteen-month period. The three phases are organized from quick wins for immediate lift to more in-depth plans developed to achieve longer-term revenue goals.
If your organization is in need of fast revenue to stay afloat, you can go to the “Quick Wins” section right now to improve your current state within three months.