Too often, we hear the message that selling is shallow. In reality, it's the opposite. The most effective salespeople are the ones who dive deeper—who prioritize relationships and stay focused on the big picture of what they're playing for.
Iceberg Selling is a technique based on the understanding that, for every person, company, and situation, you can only see 10% of what's really going on. Using single-serving lessons and real-life anecdotes, you’ll learn a series of mindsets and best practices that show you how to explore that 90% hidden underwater. Our sales coaching newsletter can help you get started today to improve your sales performance.
By practicing Iceberg Selling, you will bring more value to customers, deepen your connections, and take your sales, and life, to a higher level.
Sales and Marketing Alignment is a practical sales and marketing management guide for small to medium enterprises. (If you are looking to understand the value of aligning these two disciplines and "how to do it" then this book is a great resources for you.)
In an evolving business world, previous sales and marketing practices no longer produce the outcomes they once did. The traditional model of siloed sales and marketing departments don’t either. Companies who can’t keep up risk falling behind.
In Sales and Marketing Alignment, Karl Becker and Thomas Young draw on over fifty years of combined experience to help companies unite their teams to drive results. With a series of actionable steps, you will learn to bring strategies, processes and people together to multiply your marketing reach and maximize your sales.
Set Up to Win shows you Three Frameworks that will stabilize and grow your company’s revenue long term using the power of your greatest asset—your team. (And yes, it also gives you a short-term roadmap to get your sales out of the danger zone.)
If you’re ready to stop wasting your time, energy, and money, Set Up to Win is your guide to building a solid foundation for enduring sales success.
- Karl Becker, Founder of Improving Sales Performance
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