Live Event Companies Can Drastically Improve Their Sales Performance
If you're looking to increase your sales, then you are probably asking yourself some of these questions.
How do we:
Why are:
What is:
generate more sales?
sales inconsistent?
the best next step to improve sales?
improve our sales team performance?
ROI decisions unclear?
the most important decision we can make about our sales team?
create a more predictable sales pipeline?
sales people not closing more?
the best sales process for our organization?
Want to build a high performance sales organization? 
It starts with strong foundations, team alignment, and committing to improvement.
We offer two group training programs to enable sales leaders and salespeople to:
  1. Build a strong sales organization and high performance culture
  2. Improve individual and sales team performance
  3. Generate more leads and close more deals
  4. Implement processes and systems to optimize your entire sales organization
  5. Build a culture of cooperation, accountability and teaming
Program #1 - Sales Leadership
Designed For: Sales Managers, Directors, and Owners
Program #2 - Salespeople
Designed For: AM, AE's, Business Development & Sales
  • Improve the skills and effectiveness of sales leaders in live event companies through a monthly high-impact sales leadership workshop.
  • Each 1.5 hour workshop includes sales and leadership resources, worksheets and lessons, real-time issues processing, facilitated peer discussions, and actionable strategies to take immediately into your company.
  • Program starts in November 2022 and continues for six-months with the option for continuation.
  • Each group is limited to a max of 6 participants.
  • $495 per month or $750 per month with one individual coaching session each month.
  • Raise the confidence, performance and overall effectiveness of your salespeople through a monthly high-impact sales workshop.
  • Each 1.5 hour workshop includes sales resources, worksheets and lessons, real-time sales issues processing, facilitated peer discussions, and actionable strategies that your salesperson can implement right away.
  • Program starts in November 2022 and continues for six-months with the option for continuation.
  • Each group is limited to a max of 6 participants.
  • $495 per month or $750 per month with one individual coaching session each month.
Session Topics
  1. Running An Effective and Productive Sales Meeting
  2. Bringing Out The Best In Your Sales Team
  3. Hiring For Sales and Marketing Roles
  4. .Aligning Sales & Marketing Efforts
  5. Using Data and Your CRM To Drive Revenue Growth
Session Topics
  1. Sales Communication Best Practices
  2. Account Retention & Growth
  3. Asking For The Order
  4. Out Competing Your Competition
  5. Keeping Yourself Organized and Effective
Sessions Are Driven By Topics Relevant To Each Peer Group.
Other topics for discussion and processing include:
  • communicating with different types of buyers like meetings planners, corporate marketing departments, associations, and other agencies
  • handling short timelines, stress, and last minutes changes
  • competing against in-house providers
  • staying focused on building sales around the types of events you love
  • leveraging success for contract renewals and multi-year deals
  • when to use line item proposals vs. outcome driven proposals
  • commodity selling vs service selling
  • managing discounts, incentives, travel expenses, and other contract terms
  • and custom topics determined by each group

 Complete  The  Form  To  Learn  More

The way most sales organizations operate is typically not as efficient, effective, and profitable as it could be.

Together we can improve how sales organizations are run, how teams and individuals come together, and build high performing sales departments that have stable revenue and a clear path to increased sales performance - all with positive and supporting sales cultures that bring out the best in everyone.
Video Testimonials
Sales Leadership - Improving Weekly Sales Meetings
CEAVCO Audio Visual
Salesperson Coaching - Generating More Performance
CEAVCO Audio Visual
All Attendees Received Copies Of Each Sales Book

Set Up to Win shows you Three Frameworks that will stabilize and grow your company’s revenue long term using the power of your greatest asset—your team. (And yes, it also gives you a short-term roadmap to get your sales out of the danger zone.)

If you’re ready to decrease the risk of your time, energy, and money, Set Up to Win is your guide to building a solid foundation for enduring sales success.

- Karl Becker, Founder of Improving Sales Performance
Sales and Marketing Alignment is a practical sales and marketing management guide for small to medium enterprises. (If you are looking to understand the value of aligning these two disciplines and "how to do it" then this book is a great resource for you.)

In an evolving business world, previous sales and marketing practices no longer produce the outcomes they once did. The traditional model of siloed sales and marketing departments don’t either. Companies who can’t keep up risk falling behind.

In Sales and Marketing Alignment, Karl Becker and Thomas Young draw on over fifty years of combined experience to help companies unite their teams to drive results. With a series of actionable steps, you will learn to bring strategies, processes and people together to multiply your marketing reach and maximize your sales.
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