Live Event Production Industry Peer Groups

Sales Team Peer Group - Overview
Up-level your team, get into action, and increase sales performance.

Each group meets monthly. Program includes individualized coaching sessions for deeper dives into each month's topics as well as to support the specific needs of your sales and marketing team.

>> Schedule A Call To Learn More <<

Team-based cohort of live event companies
Max group size - 8 companies
Up to four people per company team
Sales and marketing content & resources
Leadership and teaming lessons
Relevant and timely content
Member driven topics & issue processing

>> Next Peer Group Starts January 23, 2024 <<

$1,495 per month. 6-month program.

Typical Meeting Agenda Format
Team check-in
Discussion of member-driven topics
Issue Processing | Brainstorming | Solutions
Sales & marketing lesson
Leadership & teaming lesson
Team / individual action plans & next steps
Check-out and future topics

Post Meeting Format
Members receive post-meeting recap and video recording
Coaches schedule next 1:1 coaching sessions

Activity Between Peer Group Sessions
Private peer group Slack channel
Additional resources and videos
Peer group discussions and support
Access to coaches

Resources
Sales, marketing, and leadership Coach
Books: Set Up To Win, Sales & Marketing Alignment, and Iceberg Selling
Individual Performance Planner
Revenue Planner
Best Practice Guides & Templates

Session	Topics	Outcomes
January	Sales & Marketing Foundations Team Design and Alignment Finding Quick Wins	Review of the foundations that create a high performing sales & marketing organization.
February	Using The Revenue Equation Retention & Growth Campaigns Leveraging Up Your Sales Team	Gap analysis of current state with specific focus areas to improve future state. Focus on improving team dynamics and generating more sales from regular outreach.
March	Pricing & Selling with Confidence Selling Against Competition More Quick Wins	Better understanding of pricing, Tom's scalable model, and how to sell against competition. As well as best practices for quick wins to generate more sales.
April	Leveraging The Buyers Journey Using Marketing To Drive Sales Sales Process and CRM	Best practices to up level your marketing to generate more leads and opportunities. Development of your sales process and best practices for implementing and/or using your CRM and marketing tech stack.
May	Let's Talk About Pricing Again High-Impact Sales Meetings Scorecards and KPIs	Reinforcement of pricing and Tom's scalable model. Plus how to run high-impact and actionable sales meetings. Creating visibility and action with KPIs.
June	Bringing Out The Best In The Team Going From Good To Great In Sales More Sales Strategies & Tactics	Bringing all the lessons together to make your team even more successful. Plus lessons from Iceberg Selling and easy-to-implement sales strategies and tactics.

Note: Options for continuation of peer groups after the initial six-month program.

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