Audio Series: Interviews from Set Up To Win
Topics Covered In This Interview (2:20 Minutes)
If you've read our previous posts on this subject, then you know why sales and marketing alignment is such an important component of sustainable business success. Perhaps the main question you're wondering now is: To what extent are my sales and marketing teams aligned right now?
It's important to understand how your business is currently doing in this regard. After all, if you don't know where you are, then you'll never get to where you're going! With that in mind, here's a checklist to determine just how aligned your two departments really are, and how far they may have to go:
The Sales and Marketing Alignment Checklist
How Is Your Company Doing With Sales and Marketing Alignment and Integration?
After reviewing the checklist above, do you see specific areas in which your company could improve? Perhaps top-level leadership could take a more proactive approach to the alignment and integration process; or maybe team managers need some more encouragement to schedule collaboration time with their counterparts in the other department. Whatever the case may be, this checklist can be a great starting point to figure out which areas deserve the most attention.
It's really hard to overstate how important alignment and integration are to your organization's long-term success. These are key drivers for growth and productivity across the board, for both your sales and marketing teams. When your teams are well-integrated, and in alignment, they'll communicate and collaborate effectively, come up with innovative solutions together, and ultimately engage with customers in the most effective way, at the right time, and with the perfect message.
Alignment Creates Momentum
Simply put: sales & marketing alignment creates momentum. That's why all the major stakeholders within your organization need to work towards this goal. From your executive suite down, every member of your team must rally around this concept that sales and marketing are not separate entities, but two halves of the same whole. While internal conflict can kill momentum and stifle performance, the momentum generated by sales and marketing alignment will continue to build with each passing day, and add exceptional value for your company.
At the end of the day, sales and marketing alignment and integration are huge factors in improving your business' overall sales performance. So review this checklist, compare the items with what your company is currently doing, and look for ways to bridge any gaps. You and your team members will be happy you did so!
A healthy relationship between sales and marketing is vital to an organization’s success. Dive deep into this effective strategy in a new book called Sales & Marketing Alignment. If you'd like more insights on how you can improve your sales leadership, contact us. Or sign up for our newsletter for more valuable resources.