I'm often asked, how do you engage your audience? It starts with a passion for your topic. But even if you have that nailed, a PowerPoint with a bullets isn't going to cut it.
When you speak to an audience you are part domain expert and part entertainer. You have to be, especially if you want your message to be remembered.
At many of the events I speak at there are all types of speakers. From professional keynotes who can guarantee a fun learning experience to association members who volunteered to run a breakout for the first time. And do you know what they all have in common? Hint - it's in the first paragraph of this post. It's passion - speakers are there because they deeply believe in what they want to share with the audience. They have something to say and they want to say it.
Passion is essential. It's the fuel for a speaker. And believe it or not, it's what the audience is longing for too. One of the best secrets in public speaking is to realize that your audience is wanting to get inspired, to learn, to be moved. That's why they are there.
Audiences want to embrace your passion completely. Remember that if you're planning to speak at an event. It will make it easier for you when you take the stage. It's a simple formula, speakers want to share their passion and audiences want to embrace it.
But passion alone isn't always enough to engage audiences. Passion sets the stage for a speaker and allows him or her to get in the proper head space to take the stage. But it takes more than that to really engage audiences. Here are three best practices I follow to deliver my passion in a way that engages audiences.
[Watch the video: How Chance Favors The Prepared In Sales]
Three best practices for engaging audiences:
In closing, there is a tremendous amount of satisfaction for both the speaker and the audience when passion is shared and engagement is created.
There’s an easy way to produce engaging content for your association – ask domain experts to create it for you. [Hint – There are individuals out there that are passionate about what they do and would love to write about it and share it with your membership, and for free!]
If you love this idea, there are a few things to consider to really make this a successful strategy.
Below are the steps we recommend to create a win-win partnership with a domain expert.
As a real-world example, let me share with you how this works with our company.
Audience engagement is an illusive goal for many public speakers. My grandfather once told me that he started every presentation with a joke, to warm up his audience and break the ice. So here we go...
Four different types of learners.
Four different types of learners who?
Are in your audience who came to be engaged, to learn and be inspired.
Ok, so you're not rolling on the floor laughing, probably because it's not really funny. But, it is true. Your audience will be filled with all different types of people, and they will all be there for the same reason - to have an experience and to learn.
We all learn differently, so it's critical to develop presentations that engage audiences in the various ways humans learn and interact with information. After all, we want our audiences to be engaged and to feel connected. And every human wants to feel understood - especially the presenters!
There are four primary learning styles and being aware of each one gives us insight into how to develop presentations that resonate and connect with audiences.
How to Engage Audiences with Different Learning Styles
In my presentations, audiences become active participants in learning experiences that create genuine understanding. I combine presentations, worksheets, team interaction and physical props to create unique, memorable and high-impact learning experiences.
Let me break this down for you, so that you can use this same framework in your next presentation.
First, I believe that most people learn through a combination of learning styles, not solely from one style alone. This is important because I not only want to address each of the four styles to connect with each audience member, but also to reinforce the subject matter by accessing each individual's multi-modal preferences. This gives every audience member a different way to learn and remember each topic.
Second, I craft every presentation to have subject matter that can be experienced in each of the four different learning styles. Initially this might sound challenging, but this is how to do it.
Third, enjoy yourself as a presenter. Whenever I am presenting, I want to reach my own personal mindset of where I am having fun sharing my content and interacting with my audience. I want to be fully present with myself, my audience and my content. When I can achieve this state, then I am naturally engaging my audience and achieving my goal of being understood by and connecting with those around me.
I’m Karl Becker and I help individuals and organizations improve how they sell. My focus is on clear, concise, actionable solutions.
In short, I'll show you how to increase performance and generate more revenue.
This blog shares approaches, tools, and ideas that I have seen create success.
If you’re interested in discussing anything, please reach out.