There’s an easy way to produce engaging content for your association – ask domain experts to create it for you. [Hint – There are individuals out there that are passionate about what they do and would love to write about it and share it with your membership, and for free!]
If you love this idea, there are a few things to consider to really make this a successful strategy.
Below are the steps we recommend to create a win-win partnership with a domain expert.
As a real-world example, let me share with you how this works with our company.
Do you solution sell? Here's a quick tutorial to help you solution sell more effectively during the entire sales life cycle. In this whiteboard video, Karl Becker introduces a simple, proven construct called Trial Balloons - a construct to test the waters and move up the value-creation ladder in any sales conversation.
When you use Trial Balloons you will sell more effectively and create more value.
I’m Karl Becker and I help individuals and organizations improve how they sell. My focus is on clear, concise, actionable solutions.
In short, I'll show you how to increase performance and generate more revenue.
This blog shares approaches, tools, and ideas that I have seen create success.
If you’re interested in discussing anything, please reach out.