There’s an easy way to produce engaging content for your association – ask domain experts to create it for you. [Hint – There are individuals out there that are passionate about what they do and would love to write about it and share it with your membership, and for free!]
If you love this idea, there are a few things to consider to really make this a successful strategy.
Below are the steps we recommend to create a win-win partnership with a domain expert.
As a real-world example, let me share with you how this works with our company.
Do you solution sell? Here's a quick tutorial to help you solution sell more effectively during the entire sales life cycle. In this whiteboard video, Karl Becker introduces a simple, proven construct called Trial Balloons - a construct to test the waters and move up the value-creation ladder in any sales conversation.
When you use Trial Balloons you will sell more effectively and create more value.