This book was a great collaboration with my friend Thomas Young. Together we spent about a year and half brainstorming, collaborating, bringing thoughts together, and capturing best practices related to sales and marketing. I invite you to download the book and give it a read if you are looking for ways to align your sales and marketing organization.
And please reach out if you'd like to learn more or just have a conversation.
Thank you - Karl Becker
Break down silos, get unstuck and succeed as a team!
A practical sales and marketing management guide for small to medium enterprises.
In an evolving business world, previous sales and marketing practices no longer produce the outcomes they once did. The traditional model of siloed sales and marketing departments don’t either. Companies who can’t keep up risk falling behind.
In Sales and Marketing Alignment, Karl Becker and Thomas Young draw on over fifty years of combined experience to help companies unite their teams to drive results. With a series of actionable steps, you will learn to bring strategies, processes and people together to multiply your marketing reach and maximize your sales.