BizOwner360 Podcast Interview
Karl was recently interviewed on the BizOwner360 Podcast by Brett Trainor. BizOwner360 is a podcast dedicated to helping bootstrapping business owners & entrepreneurs breakthrough and grow their businesses to $10 Million which provides optimal flexibility and freedom.
Unfortunately, most owners get stuck and never grow their businesses to the point to achieve this. They burn out or run out of money. I want to help you stop trading time for money. Each week I chat with an expert that is in the trenches of helping bootstrapped entrepreneurs grow. We focus on both the business and personal side of growth. I also share success stories and tales of caution.
My goal is to dig deep and find out exactly what is working and not working and share it. We focus on growth strategies and tactics in the areas of sales, marketing, technology, and data. This podcast is NOT for professional fundraisers or venture-backed leaders.
There is no one-size-fits-all solution when your sales organization stalls. So when you face this problem, what should your focus be? Today, I welcome Karl Becker, CEO and Founder of Improving Sales Performance and author of “Set Up To Win: Three Frameworks to a High-Performing Sales Organization.”
In this episode, we dive into the revenue equation he came up with which helps businesses diagnose problems in their sales and marketing strategies to further optimize them. This conversation has been long overdue and I’ll definitely have Karl back to provide us more valuable wisdom about revenue growth so be sure to not miss this one! We’ll talk about: Introduction [00:00] Recent changes in the B2B world that Karl has observed [5:03] A powerful story about delegation from Karl [9:18] Karl’s concept to the revenue equation [12:29] Why your value needs to be clear to scale [17:39] What’s next after you got your messaging aligned? [23:43] Understanding the buyer’s journey [29:59] Empowering your team and interacting better with your leads [31:52] Salespeople don’t like uncertainty and buyers don’t like risks [38:30]