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A Sales System to Unlock Revenue Growth in 2022

2/4/2022

 
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BizOwner360 Podcast Interview

​Karl was recently interviewed on the BizOwner360 Podcast by Brett Trainor. BizOwner360 is a podcast dedicated to helping bootstrapping business owners & entrepreneurs breakthrough and grow their businesses to $10 Million which provides optimal flexibility and freedom.
There is no one-size-fits-all solution when your sales organization stalls. So when you face this problem, what should your focus be? Today, I welcome Karl Becker, CEO and Founder of Improving Sales Performance and author of “Set Up To Win: Three Frameworks to a High-Performing Sales Organization.”

In this episode, we dive into the revenue equation he came up with which helps businesses diagnose problems in their sales and marketing strategies to further optimize them. This conversation has been long overdue and I’ll definitely have Karl back to provide us more valuable wisdom about revenue growth so be sure to not miss this one! We’ll talk about: Introduction [00:00] Recent changes in the B2B world that Karl has observed [5:03] A powerful story about delegation from Karl [9:18] Karl’s concept to the revenue equation [12:29] Why your value needs to be clear to scale [17:39] What’s next after you got your messaging aligned? [23:43] Understanding the buyer’s journey [29:59] Empowering your team and interacting better with your leads [31:52] Salespeople don’t like uncertainty and buyers don’t like risks [38:30]

LISTEN TO PODCAST EPISODE NOW
​Resource Links:
  • Brett Trainor Website (https://bretttrainor.com/)
  • Download Startup to Scaleup: A 4-Part Framework to Grow Your B2B Business to $10 Million (https://bretttrainor.com/resources/)
  • The Revenue Equation (https://www.revenueequation.com)
  • Link to Free Book – Set Up To Win (https://dl.bookfunnel.com/vuqhd6p1y2)

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    Meet  Me

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    I’m Karl Becker and I help individuals and organizations improve how they sell. My focus is on clear, concise, actionable solutions.

    In short, I'll show you how to increase performance and generate more revenue.

    This blog shares approaches, tools, and ideas that I have seen create success.

    If you’re interested in discussing anything, please reach out.
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  • Home
  • Frameworks
  • Solutions
    • Consulting & Coaching
    • Workshops & Events
    • Peer Groups
  • Resources
    • Blog
    • Books and Newsletter
    • Worksheets, Webinars, Ebooks
  • About
    • Our Founder
    • Our Team
    • Testimonials
  • Contact