Ever wonder what your prospect’s real challenges are, or what they are really looking to solve? What’s on the surface is not always the full story. By creating a 360-degree view of their challenges you can be more competitive and solution sell even more effectively. In this Whiteboard Video we share a framework we teach our clients to get to the real challenges quickly and brainstorm effective solutions as a team.
Want more tools to support your own ideation process? Download the Ideation Worksheet and use it to implement the process with your team.