Whiteboard Workshop: Using Ideation to Understand Your Client Better

Ever wonder what your prospect’s real challenges are, or what they are really looking to solve? What’s on the surface is not always the full story. By creating a 360-degree view of their challenges you can be more competitive and solution sell even more effectively. In this Whiteboard Video we share a framework we teach our clients to get to the real challenges quickly and brainstorm effective solutions as a team.

Want more tools to support your own ideation process? Download the Ideation Worksheet and use it to implement the process with your team.