There’s an easy way to produce engaging content for your association – ask domain experts to create it for you. [Hint – There are individuals out there that are passionate about what they do and would love to write about it and share it with your membership, and for free!]
If you love this idea, there are a few things to consider to really make this a successful strategy.
Below are the steps we recommend to create a win-win partnership with a domain expert.
As a real-world example, let me share with you how this works with our company.